* This is the estimated number of people supported online in the local area over the time period
of the marketing, event and follow-up.
Who came to the event
Social / Council housing
Greensquare - 3%
Soha Housing - 3%
A2Dominion - 1%
Oxford City Council - 1%
Sovereign - 1%
Vale of White Horse - 1%
A huge amount of effort and work with our partners went into
promoting the event and getting
the message out to Berinsfield and the surrounding areas.
Methods of promotion
Flyers in the local area
Between us and the partners we delivered over 1000 flyers in and around the local area to key locations and stakeholders.
We leverage the use of different social channels to reach local people. Using a mix of Facebook groups, Twitter, Instagram, Facebook Ads and LinkedIn, we find local people and spread the good news!
Local partner promotion
Our partners are experts in the local area... we aren't! We use the local knowledge of our partners and apply our community lead marketing approach to engage and excite potential participants.
Local stakeholder promotion
There are organisations, businesses and communities working within our target area's that are already engaging our target audience. We get involved and work with them to deliver the PopUp message to their clients.
Our venues are usually community spaces or located in high-footfall locations. We maximise on this with posters and signs in the weeks leading up to the course.
To get in with a local audience, you need to get in to the network. We attend networking events and conferences, adding value to the area while promoting the event and capturing those that may already be thinking about business or looking for a new opportunity.
If you're looking for a business, where do you go? Google is such a huge part of our everyday life, we need to make sure we're putting ourselves right in front of our clients. Our event pages are all SEO optimised to come up to local people looking for similar opportunities.
Eventbrite is an amazing tool that we use to track all of our events, capture sign-ups and contact participants before the event. It's also got it's own community looking for events like this!
How did people hear about us?
Hover over tiles for a visual representation of the numbers.
Social economic impact
The economic impact figures below are predictions based on the results of 3 large events we
ran in Reading, UK over an 18 month period.
We performed a longitudinal study based on these events, tracking the impact on our 300+
of PopUp event
for every £1 invested
Contribution to the economy
*The above numbers are an estimation based on the benefits system and
income in the UK.
This PopUp event had a variety of different workshops over the
days we were there. But how long on average did participants stay for?
On average, we had 67
participants each day of the PopUp Business School course, most attended each
day with some dipping in and out.
People stayed for
% of people
73% of our participants attended all 5 days.
the people who came along to the event told us they were unemployed
at the time the event started.
There was a high number (27%) of self-employed people who came to the
Run a business before
Retired - 5%,Carer - 5%,Vokunteer - 1%,
Start-ups & Sales
One of the key points on an entrepreneurs journey is the
first sale. The first time you hold that £10 profit in your
hand. This can turn out to be the catalyst that drives you
forward to build your business.
We do everything we can to help people reach their first sale with
43% achieving this in the
+ 50% almost ready
made a sale
during the course
Types of businesses created
Arts entertainment and recreation
Real estate activities
Human health and social work
Information and communication
Impact on capabilities
At the PopUp Business School we track four main figures for people before and after the event.
We ask people to rate where they are on a scale of 1-10.
How confident do you feel? We measure this because we have found that it is one of the most important elements to someone’s success.
If they are feeling confident they are more likely to take a chance and approach someone to make that sale and build their business.
How happy are you? Having a clear purpose in life helps people to feel happier and get more done. We uncover people’s purpose and business ideas and help them to feel it is achievable.
This is the ability to get things done and your belief that they are possible. Your self-efficacy plays a huge role in how you approach goals and work and how you react to challenges.
Do you feel you have the business skills you need to run your new business?
Your level of skill in business and whether you believe you have the tools to succeed running the business you want to set up.
Websites & social media
Here are samples of the websites that were built, launched and
over the course.
It is amazing how having a website so quickly helps people to feel
that their business is
The event was promoted far and wide and the following numbers represent how many people saw or
heard about the event online.
The unique number of people that our content / marketing reached online.
The total amount of times that content was seen on screen.
We asked the participants what their Lightbulb moments were at the event.
Also they left the messages for our partners and assessed our team’s efforts.
To stop talking about ideas and just get on with it, but targeting MY customer demographic only.
Social Media does not need to be, or rather, must not be, about the sale. It is about SOCIAL INTERACTIONS which might or might not lead to sales. Wonderful! I might actually be able to do it then (was my immediate thought!).
Don't over complicate your idea, it doesn't have to be perfect, just do you! Give it a go without getting yourself into debt, what have you got to lose?!
If you are passionate about what you are selling, selling just becomes a conversation. Don't be afraid to say what you do, ask for help, follow up... It's a numbers game. Not everyone will be your customer and that's ok.
Day 2 when I also realised the importance of targeting a specific customer group.
That you need to keep engaging with anyone that might be a potential customer.
Thank you so much for giving me this opportunity. You have given me more than I can tell in words. Forever in gratitude.
It's life changing! Not only do I now have a business just by actually doing it, I can now use the lessons in many different parts of my life, no matter how scary it is.
Keep up the good work. It was an amazing thing bringing PopUp Business School to so many people... for free!
Run it again but as one day a week for 5 weeks rather than 5 consecutive days. That gives the students time to practice what they've learnt but to still have chance to pick the brains of their tutors and have support. I believe you will have more successful startups with this approach.
A massive thank you. There was not a single moment when I felt bored or tired. The guys are exceptionally motivating and their energy is great!
Thank you so much for this opportunity. It has given me the drive to move my business forward and potentially move to part time working and run my business alongside which is my dream.
Great information delivered in a fun way to give confidence to get going. Thank you very much for offering this for free!!!
Lots and lots of energy and knowledge in this team. Its positive that the presenters also have their own businesses and give out that personal info & experiences.
The things I've learnt during the course have given me so much inspiration and drive to move my business forward. I now fully believe I can do it!
Thank you are all incredible! This has been the best use of one week of annual leave in a long time. Particularly enjoyed Sean's unique approach, charm and wit. He makes you feel like you can do anything and I'm so glad he did!
Sean, Liam and H, you have been such a brilliant help and source of inspiration. Thank you all so much.
You guys have delivered s brilliant weeks training. Kept everyone's attention and on board. My evening were spent discussing the day's events and no doubt my future will be also. Cannot thank you enough!